Internet marketing is about where you place in the search results. Competition for position has pushed the technology way beyond what most site owners have time to learn.
In some cases there is so much competition the cost to achieve good organic search position is several times that of paid placement. In other cases competition is limited and organic is far cheaper.
Organic placement can put one in a leap-frog cycle with the competition.
Section C shows a site holding position and later in Section D losing it. It is likely the competition revised their site to improve placement. Now this site has to be revised and then the competition will revised theirs... The cycle repeats endlessly.
We can advise you about whether or not you are likely to get into such a cycle. We can suggest ways to avoid it. Just remember, competitive businesses do compete.
Give us a call.
Why Use Professional Optimization?
Consider the competition. From June 2007 to July 2007 3.6 million new web sites came online and that is net, after you subtract those that went away.
The chart shows growth from 1995 to Oct. 2007. Click to visit Netcraft for current numbers.
142,000,000 sites are what you are competing with and its growing daily.
Still, while you will likely do better with professional optimization, you may not need professional optimization. The way to know is to Google you targeted keywords. If Google returns millions of hits, you will likely need help. If Google returns only a few thousand hits, you can probably do-it-yourself.
Of course if there are 'only a few' hits, one need's to consider how many people will be searching on your keywords. It may not be worth your time to build and optimize the web site.
Organic placement works well for niche markets and keywords with limited competition. Highly competitive products and services usually need paid placement and professional assistance.
More on Organic Placement...
How Organic Placement works.
Organic placement is controlled by the design of the web site and the search engines. It is really a matter of what the search engine thinks the web site is about.
Search engines use robots called 'spiders' to walk the web looking for web sites and reading the pages. Once the spiders have collected copies of the pages, the search engines index the pages.
Each engine uses its own method of determining what the page is about. They keep that information very very secret.
Search engine optimizers analyze pages that place well on a given keyword. They process statistics on hundreds of top placing pages to make the best guess at what works best. That information is sold to other web developers. We subscribe and use that information to optimize our clients' pages.
When we optimize your pages we literally change the code and text that make up the web page.
Over the years many have tried to fool the search engines. In some cases that got their client banned from the search engines. We are careful to avoid anything that may get our clients banned.
Contact us for more information about Organic Placement.